Tiffany & Co. launched the City Hardwear Collection in London recently. I am not sure if you noticed it, but Lady Gaga is the face of their new City Hardwear campaign. Below you can see a ‚behind a scenes‘ video where she gives an insight of her work with Tiffany & Co. I love the way she is presenting the new collection. The Tiffany & Co. City Hardwear Collection elevates the industrial to embody the soul of New York City and consist of earrings, rings, necklaces and pendants. The collection expresses the strength and spirit of the modern rebel. Being a part of the exklusive european launch event and party that took place in London recently was a real honor, especially as I am the Tiffany  & Co. City Hardwear Ambassador for Germany. The best surprise was when TLC performed at the European Launch Party. Sylvia and I enjoyed it too the fullest and had such an amazing time with with the Tiffany & Co. Team.

See the City Hardwear Collection here 

Lady Gaga:“ it’s a misconception that a man or your lover has to buy you jewelry. I think a women can buy herself jewelry and put it on with dignity.“  

In cooperation with Tiffany & Co.