ZALANDO x CALVIN KLEIN UNDERWEAR – #SHAREYOURSEXY

004 julia haghjoo#ShareYourSexy. What means ’sexy‘ for you? Today it’s all about my understanding about the term, your own opinion and the Zalando x Calvin Klein Underwear #ShareYourSexy Campaign. At the beginning of this contribution you guys can see a video where you will be able getting an insight of the top models Joan Smalls and Tobias Sorensen and their opinion what they think about sexiness. The campaign embraces the concept¬†of feeling sexy and encourages engagement, inviting consumers across Europe to share what it means to be sexy according to them. Join the conversation and watch the video! However, let’s come to my understanding of the word ’sexy‘. First of all, I’m sure that everyone of us is thinking about being naked and showing a lot of skin, right? But if you think across, there is a deeper meaning behind it. In my opinion, sexy means personality, being individual and feeling great in the person you present. If you are self- confident and happy about yourself and life, you show it mostly with your face and attitude. Smile, and your are sexy. Laugh, and your are sexy. Making grimaces, make you sexy. It’s a statement to yourself, if you are proud of being you. The only thing to be satisfied is to be strong, being a dreamer and working for your goals. BUT, everyone has a different perspective of understanding, that’s why I want to ask YOU about your opinion and your understanding of the word ‚s e x y‚. Let me hear your thoughts on Instagram ( @juliahaghjoo ), I’m super curious to hear your point of view. AND before you are leaving I have something for you, a Giveaway. All you need to do: Post a picture and describe what means ’s e x y‘ for you by tagging: #shareyoursexy ,#deutschland ,@zalando_official ,@calvinklein underwear, @juliahaghjoo. The best picture will win and is getting a 100 euro Zalando Voucher!!! Let’s fetz and start posting, cannot wait seeing all results. Wish you good luck, :).

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Images by Leon Weinhold